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LIFESTYLE - [NexthChic] 128. Kwame Adusei's Beverly Hills store ignites fashion frenzy!


Ghanaian-born designer Nana Kwame Adusei has made a grand entrance into Beverly Hills with his new store at 468 N Doheny Drive. Taking over a former M+B art gallery space on July 1, the store showcases Adusei's artistic vision in a light-filled environment. At the heart of the store is a captivating display of four tulle garments, each resembling a light sculpture. With extravagant sizing and ethereal designs, Adusei's store promises a unique and immersive fashion experience in the heart of Beverly Hills.


Originally aspiring to be a basketball player, Adusei shifted his focus to fashion due to the high costs associated with schools in Ghana. He ventured into modeling and studied the fundamentals of fashion, discovering his passion for designing. This led him to establish his first brand, Charlotte Privé, specializing in linen garments. Adusei proudly showcased his creations in his two stores in Ghana, marking the beginning of his fashion career.


In 2019, Adusei made the bold decision to leave Ghana and pursue opportunities in the United States. Inspired by renowned designers like Tom Ford and Karl Lagerfeld, who achieved success after leaving their home countries, Adusei sought a new challenge. He dreamt of making his mark and chose the United States as the destination to fulfill his aspirations in the fashion industry.


Setting up a small atelier in Downtown LA, Adusei started producing his designs and witnessed a surge in orders. The rapid growth fueled his decision to open a boutique in prestigious Beverly Hills. Adusei's boutique showcased a stunning array of creations, including jumpsuits, pants, jackets in waxed denim, short leather skirts, and elegant black evening dresses. The collection blended chic and sexy aesthetics, featuring locally sourced fabrics and a commitment to sustainability by repurposing dead stocks of fabrics.


Adusei's designs possessed a distinct quality, resonating with sound, texture, and life. Comfort was a priority as he aimed to create fashion that felt comfortable to wear. His boutique displayed a fusion of style, sensuality, and fabric richness, offering customers an exceptional and carefully crafted fashion experience.


Adusei emphasized that his brand doesn't focus on color or conform to the stereotypes of African fashion with vibrant prints. Instead, he draws inspiration from African body types, recognizing the diversity of body structures and shapes. Adusei aims to create unique fashion for unique individuals, regardless of gender, preserving the genderless legacy of African fashion before colonization.


Adusei presented his Summer/Spring 2023 collection in New York in September 2022 and anticipates participation in the upcoming LA Fashion Week in October 2023. The brand operates with a made-to-order approach, producing half of its products upon receiving orders. The pieces are exclusively available through the brand's e-shop and select boutiques. Adusei collaborates with skilled sewers to bring his designs to life, ensuring attention to detail and craftsmanship in each creation.


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